Major American Automaker

A major American automaker was struggling with high customer acquisition costs through traditional retail channels, paying approximately $100 per app download. The automotive industry was rapidly evolving digitally, but the company lacked innovative digital advertising approaches and the new performance metrics needed to compete effectively. They needed a partner who could pioneer new strategies and deliver measurable cost reductions while maintaining scale.

We pioneered groundbreaking ad formats in collaboration with Google that transformed the company's digital marketing effectiveness. Our team developed and launched the 'app download' ad format, achieving just $15 per download versus $100 through traditional retail channels - a 85% cost reduction. We generated tens of thousands of app downloads over 3 months. Additionally, we spearheaded the introduction of the 'visit a dealer/store' ad format on Google Maps, providing entirely new metrics and insights for reporting. Our rigorous adherence to best practices on their largest account earned the Google Best Practices Award in 2019.