Contract Supplement Manufacturer

An established contract supplement manufacturer, a nutraceutical CMO producing capsules, softgels, and powders for supplement brands, was growing but its commercial engine had not kept pace. Quote requests from brands came in by email and were worked through spreadsheets, so turnaround took days and serious prospects went cold before they got pricing. The company barely surfaced in search when brands looked for a manufacturing partner, leaving new business dependent on referrals and a shrinking base of repeat accounts. Production scheduling, batch tracking, and order status lived in disconnected tools, so taking on more brands meant adding administrative headcount.

We started with a diagnostic, then cleared the bottleneck on both fronts. On demand, we rebuilt their SEO and content around the formats, certifications, and capabilities supplement brands actually search for, from capsules and gummies to GMP and NSF compliance, private label, and low minimum order quantities, so the right buyers could find them, and added targeted B2B campaigns for high-value production inquiries. On operations, we automated the quote-to-order workflow, connected their CRM to production scheduling and batch tracking, and built dashboards that put every inquiry and run in one place. The result was faster quotes, more qualified brand inquiries, and a business that could take on more clients without adding admin staff.