Global Pharmaceutical Company

A global pharmaceutical company needed expert management of complex, highly regulated advertising campaigns across multiple therapeutic areas. With monthly ad spend exceeding $1.5 million, the stakes were high. The company faced strict compliance requirements from regulatory bodies, needed to hit aggressive spending targets without waste, and required deep expertise in pharmaceutical advertising regulations. Any compliance misstep could result in significant legal and reputational consequences, making precision and expertise essential.

Our team provided expert management of substantial monthly ad spend across multiple pharmaceutical brands, each targeting different therapeutic areas. We collaborated closely with media planners to establish realistic monthly and quarterly budgets, then consistently hit those targets through careful pacing and optimization. Most critically, we conducted thorough research into pharmaceutical advertising regulations and applied them rigorously to every campaign, ensuring full compliance while still driving performance. This included proper fair balance requirements, appropriate claims, and adherence to platform-specific healthcare advertising policies.