Glossary
Marketing Attribution
Marketing attribution is the practice of identifying which marketing touchpoints contributed to a conversion, so you can tell which channels and campaigns actually drive revenue.
Customers rarely convert from a single touch; they might find you in search, return from an email, then buy after an ad. Attribution models assign credit across those touches.
Good attribution stops you from cutting what quietly works and overspending on what does not.
Related terms
Struggling with this in your own business? See how we help you reduce customer acquisition cost.