Glossary
Conversion Rate Optimization (CRO)
Conversion Rate Optimization (CRO) is the practice of increasing the percentage of visitors who take a desired action, such as buying or submitting a form, by improving the experience rather than buying more traffic.
CRO uses behavior analysis and testing to find where visitors drop off, then fixes those specific points. Because it improves results from traffic you already have, gains compound across every channel feeding the page.
Common CRO work includes simplifying forms, clarifying messaging, and fixing mobile experiences.
Struggling with this in your own business? See how we help you turn traffic into customers.