Glossary
Search Engine Optimization (SEO)
Search Engine Optimization (SEO) is the practice of improving a website so it ranks higher in organic, unpaid search results for the terms your buyers search.
SEO spans technical health (so search engines can crawl and understand your site), on-page relevance (content matched to intent), and authority (earned links and trust signals).
Unlike paid ads, SEO builds durable visibility that keeps working after the work is done, though it compounds over months rather than overnight.
Related terms
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