Glossary
Lead Nurturing
Lead nurturing is the process of building relationships with leads who are not yet ready to buy, through relevant and timely follow-up, until they are.
Most leads are not ready to buy on first contact. Nurturing keeps your business top of mind with helpful, well-timed touches, often automated, so you are there when they are ready.
It turns leads that would otherwise go cold into pipeline, without constant manual chasing.
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