Glossary
Lead Scoring
Lead scoring assigns points to leads based on their fit and behavior so sales can prioritize the most promising ones. A higher score means a lead is a better fit and more ready to buy.
Scores combine fit (industry, company size, role) and engagement (pages viewed, emails opened, demos booked). A lead crossing a threshold can be routed to sales automatically.
It keeps your team focused on the leads most likely to convert instead of treating every inquiry the same.
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