Glossary
Marketing Qualified Lead (MQL)
A Marketing Qualified Lead (MQL) is a lead that has shown enough interest, through actions like downloading content or repeat visits, to be more likely to become a customer, but is not yet ready for direct sales contact.
MQLs sit between a raw lead and a sales-ready one. Marketing nurtures them until their engagement and fit suggest they are worth a sales conversation, at which point they become an SQL.
Clear MQL criteria keep marketing and sales aligned on what a good lead actually looks like.
Related terms
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